The concept of this web-site was born in 2003 at Central Station in Sydney, when I saw a young man wearing a baseball cap, on backwards, drinking a can of Coke.
And I thought "now there's an image of Australian culture".
And while I sit here using a Malaysian made PC and American software, with images taken with my Japanese camera for this web-site that's on a server in Canada, I realise that we are all using the "Global Market".
However, there's a dark partner of the Global Market, and that's the Global Culture - which is singular, invasive and sinister - as it can suppress and extinguish local indigenous cultures.
I would like to think that every Australian would at least be able to recognise and name the common wildflowers, birds and lizards that are in our own backyard.
Our simple objectives then are to promote Australian flora and fauna by providing images and basic description to identify them.
These images are available free for non-commercial use.
In the past 17 years we have taken over 70,000 images and placed 2,500 of these on the website.
However, we feel as if we have only just begun.